8.3
Customer incentive schemes
Sustainability programmes in shopping malls will not be successful without the support of the customers. The following
are incentives for customers visiting a shopping mall:
• Coupons for a lucky draw if customers do not use plastic bags provided by shop tenants
• Instead of paper leaflets for giving directions and for promotional purposes, electronic directories should be used
• Free parking for electric vehicles and car parks with charging facilities
• Reduce customers’ use of private vehicles by discouraging the use of discounted parking fees as a promotional activity
• Encourage customers to use public transportation (e.g. installation of MTR Fare Saver machines; coupons given to
customers who can prove with their octopus card that they have used public transport to visit the shopping mall)
• Recycle bins to be placed at convenient locations to encourage separation at source of solid waste, paper, plastic,
metal, chemical and other recycled waste
For more details about recycling programmes in shopping malls and shop spaces, please refer to
Figure 154 Educational recycling programmes (Source: Environmental Protection Department)
8
Incentives for tenants and shoppers
8.3
Customer incentive schemes
178 Hong Kong Green Shop Guide
